"It’s all about having a unique idea. If it’s different then people want to talk about it. We have literally been in every national newspaper and TV/radio interviews right around the world"
- Daisy Amodio, Founder of The Proposers
The Proposers is such an original business concept- can you briefly explain how The Proposers works?
People looking for proposal advice and ideas can search on Google and find thousands of generic ideas that thousands of other people have used before them; or they can come to us and we can create ideas which will be specifically tailored to them. It’s such an important moment in a couple’s life, so we help make sure that moment is as personalized and meaningful as possible.
Tell me more about your career before starting The Proposers?
Previous to The Proposers I worked for many advertising agencies. I’ve always been a creative individual so thoroughly enjoyed creating adverts for big brands and seeing them in the media.
What inspired you to start The Proposers?
There were so many signs that I was meant to embark on this journey. My brother had asked me to arrange his proposal as he had no clue how to propose. Not only did I arrange it but I also negotiated a £1000 off the ring. I thoroughly enjoyed this process, it was a heart-warming thing to help with. A year later, a friend and I were walking through Hyde Park in London when we stumbled across a guy trying to spell ‘MAKE ME THE HAPPIEST MAN ALIVE’ in little tea-lights. However he had spelt ‘happiest’ wrong, and me being a stickler for spellings, ran over to let him know. We then proceeded to help him light all the candles and offered to take pictures of the moment from behind a tree. So we did, he proposed, they have pictures that will last forever, and afterwards he said – ‘YOU LITERALLY SAVED MY PROPOSAL – thank you’
After that we researched and spotted a gap in the market and that was it – The Proposers was born.
How did you manage building The Proposers alongside your full time career?
Working full-time and setting up The Proposers was a challenge. I spent the first year in full-time employment, working on The Proposers before work, during lunch and every evening until around 1 am. It was tough and very stressful,but I believed in the idea so much that I wanted to keep going. Stress and no sleep don’t mix ell but you need to think of the bigger picture, and I’m so glad I did as after a year I finally went full-time on The Proposers and haven’t looked back.
What’s been the biggest highlight?
My biggest highlight would be our 100% success rate. Every single person has said yes. Witnessing so many happy moments is a blessing. The couple usually say after the proposal that I have the best job in the world, and I must admit it, I do. I wouldn’t want to do anything else.
My second highlight is getting a TV show. It’s amazing to know that my little idea to help create unique moments has taken off so much that it’s now on TV for the world to see. The show is very happy and funny but a real tear-jerker (happy tears of course).
What’s been the biggest challenge?
My biggest challenge is the people that think it’s silly to spend money on popping the question. I don’t believe that you have to spend lots of money to tell someone you want to spend the rest of your life with them (romance is free after all), but I do think it needs to be meaningful. Gone are the days when just getting down on one knee in the pub is ok (unless you love that pub). It’s 2014 and times have changed, people want a bit more of a story that they can tell time and time again, so it’s nice to make a bit more of an effort when saying those four important words.
You’ve had some fantastic PR, having been featured in The Daily Mail and Stylist. What’s your secret?
It’s all about having a unique idea. If it’s different then people want to talk about it. We have literally been in every national newspaper and TV/radio interviews right around the world. I think there’s so many horrible things in the press these days that journalists like a nice story and everything we do has a happy ending.
What advice would you give to other women who dream of starting their own business?
When I first started out, so many people told me it was a silly idea and no one would want help! I’m so glad I didn’t listen to those people. Make sure you really research the market, send a questionnaire to everyone you know, get all your facts correct before you invest. But ultimately go with your heart – If I listened to those people, I wouldn’t have my own business and TV show. If you have the passion and drive then it’s worth a shot.
What’s next for you?
So many exciting things in the pipeline. One thing being our Romance Concierge – it’s not just proposals that should be thoughtful, all date nights should be. So we’re working with new and past clients to help arrange special romantic moments too.
What’s your favourite quote?
“I’ve come to believe that each of us has a personal calling that’s as unique as a fingerprint – and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service and working hard.” – Oprah Winfrey
To find out more about The Proposers, including some videos of their heart-warming proposals in action, then hop on to The Proposers website here
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